Week 8: July 23-27

Triangle:
One thing that stood out to me is the amount of outsourcing done at an agency.  I understand more of why an agency does not do their own printing and has that sent off, but I was surprised to learn that BBR does not have their own photographer/videographer, and instead use different studios or freelance photographers.

After learning about the photographers BBR outsources, and how few materials I have found around the office (as mentioned in Week 5's post), I was surprised to find out that the creative department has a pop-up photography studio of sorts.  They have a camera, additional lighting, and a literal "pop-up" box that allows for small setups and shoots.  I believe BBR will do a small amount of photography for a product that can be shot on a white background.  Again, this would not have stood out to me at the beginning of the internship as strongly, but due to the sequence of events of my growing knowledge of the company, this available setup came as a surprise.

Something else that stood out for me is the lack of budget set aside for the interns.  BBR's interns are unpaid, yet at some point all of them are working on one project or another that BBR is billing a client for.  My work is slightly different than the other interns where I am working on my own personal project under their mentorship while also doing small projects for them, yet there is no budget set to aid me in the production of my project.  I suppose I originally assumed the intern projects to be similar to BBR's Passion Project, as mentioned in previous posts, and we would get some budget to bring our project to the next level, while BBR showcases the project to potential clients as a potential service.

Square:
Something that I came to better understand this week is the Technology Discipline at BBR.  Apart from fixing the computers and routers around the office when one stops working, I've found that the technology department deals a lot with Google Analytics.  Google Analytics is a marketing platform that tracks and reports website traffic.  For example, if there are two "call-to-action" buttons on a page, it can track which one was clicked on more.  This discipline primarily deals with taking the information they get from Google Analytics about a client's website, and analyzes it, translating that information into simpler terms and statistics that their clients can more easily understand.

Circle:
Do all advertising agencies outsource their photography, or are bigger agencies able to keep and use their own photographers?

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