Week 3: June18-22

Triangle:
One thing that stood out to me is how small a logo has to be scaled down for online media.  In school we've had to scale a logo down to print on a business card, and there was definitely some amount of scaling done for the website and app prototypes.  However, I never fully realized how small logos online are until I began working on a logo for such as small size, rather than building a logo, and then shrinking it down when the process is done.

Another thing that stood out to me is how employees track their hours.  BBR uses a program called Workamajig to track how many hours they spend working each day, and how much time is spent on which project.  Even miscellaneous hours have to be tracked.  Not only does this help accurately charge a client they are currently working with for the hours the employees spend on a project, but it helps predict the timeline and pricing for a future project.

A third thing that really stood out to me is the amount of stock photos that are used in projects.  I suppose that because BBR does not do photography, it is cheaper for clients to purchase stock photos than have BBR set up a photoshoot with a different photographer.

 Square:
This week I learned about different types of marketing agencies use to get clients.  Specifically, I was given a broad definition of "in-boud marketing", and then was shown how BBR is starting to use in-bound marketing in their own marking.  As I came to understand it, in-bound marketing is putting information about a specific industry out to where clients in that industry feel the agency is knowledgeable about their industry, which leads potential clients to reach out to the agency, rather than the agency trying to first reach out to a client.  BBR does this through "Counter Culture",  which is basically a blog they update monthly with a photo essay, an agency publication, and other content directed towards the industries BBR is interested in working with.

 Circle:
My question is, other than pricing, what are the pros and cons to using stock photography in a project or campaign for large companies?

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