Week 1: June 4-8
Triangle:
One thing that stood out to me is how agencies have to handle going over budget on a project. I assumed before that a budget was set in a general range and the clients had to pay the final price, but BBR has to take responsibility for spending more than the contract agreed to and cut their losses.
A second fact that stood out is that there is a Concept Development team separate from the creative discipline. As a student, I work on both concept and execution, and the separation of the two in an advertising agency took me by surprise.
Third, the terminology used within the office stood out to me. For example, I learned a "campaign" is not used solely for someone who is running for office, but is used within advertising to describe any promotion of a service or product.
Square:
Something I understand after my first week is that BBR does turn down potential clients if the agency does not feel as though they are not a good fit. As the company received more recognition, they were able to turn down projects that had a smaller budget; and as the agency continues to grow in size, they are beginning to specialize in advertising for specific groups or companies.
Circle:
My question, after recognizing the separation of disciplines within an agency, is how much of a project's research does the creative team receive or actually see from the research team?
One thing that stood out to me is how agencies have to handle going over budget on a project. I assumed before that a budget was set in a general range and the clients had to pay the final price, but BBR has to take responsibility for spending more than the contract agreed to and cut their losses.
A second fact that stood out is that there is a Concept Development team separate from the creative discipline. As a student, I work on both concept and execution, and the separation of the two in an advertising agency took me by surprise.
Third, the terminology used within the office stood out to me. For example, I learned a "campaign" is not used solely for someone who is running for office, but is used within advertising to describe any promotion of a service or product.
Square:
Something I understand after my first week is that BBR does turn down potential clients if the agency does not feel as though they are not a good fit. As the company received more recognition, they were able to turn down projects that had a smaller budget; and as the agency continues to grow in size, they are beginning to specialize in advertising for specific groups or companies.
Circle:
My question, after recognizing the separation of disciplines within an agency, is how much of a project's research does the creative team receive or actually see from the research team?
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