BBR Summer Internship

Triangle: One thing that stood out to me is how unpredictable a video shoot can be.  This week, I was able to observe a video shoot for a campaign where three different people were asked to talk about their role in a medical project.  All three were sent the same email prior to the shoot, basically giving a refresher on what they would be talking about, and all three were a different level of prepared.  This showed during the actual shoot through the time it took to shoot each person, and how comfortable each were in front of a camera. On a different note, something else that stood out to me is how color has to be used through print and digital media.  More specifically, I was being shown how to export different files for a logo, and each file has to be saved for RGB, CMYK, and PMS.  I had to ask what PMS was because that was not familiar to me.  My supervisor then gave me a quick lesson on Pantone colors (which may have been explained briefly in class a...

Triangle: One thing that stood out to me is how small a logo has to be scaled down for online media.  In school we've had to scale a logo down to print on a business card, and there was definitely some amount of scaling done for the website and app prototypes.  However, I never fully realized how small logos online are until I began working on a logo for such as small size, rather than building a logo, and then shrinking it down when the process is done. Another thing that stood out to me is how employees track their hours.  BBR uses a program called Workamajig to track how many hours they spend working each day, and how much time is spent on which project.  Even miscellaneous hours have to be tracked.  Not only does this help accurately charge a client they are currently working with for the hours the employees spend on a project, but it helps predict the timeline and pricing for a future project. A third thing that really stood out to me is the amount of ...

Triangle: One thing that stood out to me is the lack of communication that trickles down to the creative team.  A designer working on a project does not typically sit in on meetings with the clients.  I find this strange as ideas and information is often lost when people play "telephone", and that it should be best for a project overall for a designer to hear what needs to be done straight from the client. A second thing that stood out is the amount of research that goes into a project.  Previously, I had in my mind that projects were done faster due to client deadlines, but now I see the speed mainly comes from efficiency.  The amount of information and imagery pulled as part of the research/inspiration phase is maybe 5 times as much as what I see in student projects.  The designers will truly take their time in that primary phase to have a better project outcome. One last thing that stood out to me is the amount of off site work that is done.  BBR re...

Triangle: One thing that stood out to me is how agencies have to handle going over budget on a project.  I assumed before that a budget was set in a general range and the clients had to pay the final price, but BBR has to take responsibility for spending more than the contract agreed to and cut their losses. A second fact that stood out is that there is a Concept Development team separate from the creative discipline.  As a student, I work on both concept and execution, and the separation of the two in an advertising agency took me by surprise. Third, the terminology used within the office stood out to me.  For example, I learned a "campaign" is not used solely for someone who is running for office, but is used within advertising to describe any promotion of a service or product. Square: Something I understand after my first week is that BBR does turn down potential clients if the agency does not feel as though they are not a good fit.  As the company receiv...