BBR Summer Internship

Triangle: One thing that stood out to me is the number of meetings the individual disciplines have with each other.  One of the disciples met with each other off-site at one of the BBR owner's house as a disciple team bonding exercise and making sure the work between them is going well. Another thing that stood out is the use of stock photos in the agency.  I assumed that every photo that is used is original work, but some clients cannot afford a full photoshoot and pay to use stock photography instead. Lastly, the office communication through the app Slack surprised me.  Everyone in the office uses Slack to communicate individually as well as to send general messages to the entire agency.  It seems informal, but I suppose email is too slow to use between employees when the work there is so fast moving. Square: Something that I came to understand over my time here its how quickly the general pace of an agency works.  Every minute is planned for, and ever...

Triangle: One thing that stood out to me is the amount of outsourcing done at an agency.  I understand more of why an agency does not do their own printing and has that sent off, but I was surprised to learn that BBR does not have their own photographer/videographer, and instead use different studios or freelance photographers. After learning about the photographers BBR outsources, and how few materials I have found around the office (as mentioned in Week 5's post), I was surprised to find out that the creative department has a pop-up photography studio of sorts.  They have a camera, additional lighting, and a literal "pop-up" box that allows for small setups and shoots.  I believe BBR will do a small amount of photography for a product that can be shot on a white background.  Again, this would not have stood out to me at the beginning of the internship as strongly, but due to the sequence of events of my growing knowledge of the company, this available setup came...

Triangle: One thing that stood out to me this week is what BBR calls "Master Class Mondays."  Once a month, an employee at BBR is asked to research a topic that helps everyone at the agency both through business and as a person.  For instance, this Monday was a Master Class and someone presented on how to deal with change from the standpoint of an employee in a business, with tips on how to apply this to one's everyday life.  I am interested in how BBR tries to bring all of its employees together to grow, which stands out as a company environment I would be interested in being part of. Something else that stood out to me is the amount of acronyms used in an advertising agency, especially in a meeting of only BBR employees and no clients.  One of the newer employees has a cheat-sheet of the common acronyms because it is said "time is money," and during the busier seasons, some employees don't think about stopping to explain everything they say because they...

Triangle: In reference to the "Passion Project" I mentioned in last week's post, something that stood out is how different people pick their passion projects.  One lady that works in the office spends her free time organizing a supply drive for the homeless around the holiday season.  On the other hand, I was more interested in the creative department's join effort in learning about coding in their spare time.  The department has started voluntarily meeting about once a week to learn the basics of coding together, mainly to better understand what their tech department is capable of when they are designing the layout and prototype for a client's website.  They work together and motivate each other to be better in the workspace during their "free time" when they are able to work on anything they are interested in. Something else that stood out to me is how, when discussion the project I'm working on, my supervisor gives me a lot of her opinion of th...

Triangle: Something that stood out to me is how the BBR employees spend their free time at work.  They are encouraged to work on their own "Passion Project", which is basically something that an employee is passionate about, whether or not it is related to work.  Some projects can be used to show other skillsets the employees have in order to gain a variety of clients, while others are done for the enjoyment of the employee to keep BBR a great workplace. A second thing that stood out to me is the lack of supplies in the office.  Here, I do not have access to a foiler, a laser cutter, or even just a large plotter for print materials.  This kind of shows how much I've taken for granted at UF, and has made me more interested in being able to use the technology I have available this upcoming year. One last thing that stood out to me is the impact a single client can have on an agency.  This week, BBR lost a major client that provided a large portion of their pr...

Triangle: One thing that stood out to me is how unpredictable a video shoot can be.  This week, I was able to observe a video shoot for a campaign where three different people were asked to talk about their role in a medical project.  All three were sent the same email prior to the shoot, basically giving a refresher on what they would be talking about, and all three were a different level of prepared.  This showed during the actual shoot through the time it took to shoot each person, and how comfortable each were in front of a camera. On a different note, something else that stood out to me is how color has to be used through print and digital media.  More specifically, I was being shown how to export different files for a logo, and each file has to be saved for RGB, CMYK, and PMS.  I had to ask what PMS was because that was not familiar to me.  My supervisor then gave me a quick lesson on Pantone colors (which may have been explained briefly in class a...