Week 6: July 9-13
Triangle:
In reference to the "Passion Project" I mentioned in last week's post, something that stood out is how different people pick their passion projects. One lady that works in the office spends her free time organizing a supply drive for the homeless around the holiday season. On the other hand, I was more interested in the creative department's join effort in learning about coding in their spare time. The department has started voluntarily meeting about once a week to learn the basics of coding together, mainly to better understand what their tech department is capable of when they are designing the layout and prototype for a client's website. They work together and motivate each other to be better in the workspace during their "free time" when they are able to work on anything they are interested in.
Something else that stood out to me is how, when discussion the project I'm working on, my supervisor gives me a lot of her opinion of the project, rather than just neutral statements of the design. She gives me opinions and suggestions not just on how the work looks now, but how she sees it continuing to progress in the next stages of the project. This is completely different from a classroom setting where professors try to be more neutral to see what the student can do on their own. It shocked me at first for my supervisor to be so direct about my designs, but once I realized I should not be offended by it, I think it helped my work progress faster and pushed it to be better than what I would have done on my own. The designers there work like this a lot because sometimes a project just needs fresh eyes and a second opinion.
This week happened to run a little slower because there were a significant amount of people out on vacation. This change helped me notice what stands out to me about the company environment as a whole. When everyone is in the offie, people often sit together for lunch, people will take little coffee breaks at Starbucks together, and the office is overall just a little more lively and social, which I think positively reflects in everyone's work and work ethics. The quit stood out to me as an indicator that an office where there is no social connection between employees outside of work is not a place that would positively influence my work.
Square:
Something that I have a better understanding about this week is how the Content Discipline operates within an advertising agency. This is a relatively new branch in the agency that has changed and grown as the internet has grown. Most of what they work with is written content, both for their own advertising as well as for their clients' advertisements. One of the main things they have to focus on is creating a "voice" to write in, and making sure it is cohesive across different platforms and different pieces. For example, one employee works mainly on blog posts. One of the clients she writes for is a South Louisiana specialty food company that gives off a certain identity that the writing has to match. She has had to become familiar with the vernacular and diction of that company's main audience. The blog posts then have to give off that same Southern voice as the ads and website content.
Circle:
A lot of the other departments buy special programs or tools to aid their work. Does the content disciple have anything specific for their area of work?
In reference to the "Passion Project" I mentioned in last week's post, something that stood out is how different people pick their passion projects. One lady that works in the office spends her free time organizing a supply drive for the homeless around the holiday season. On the other hand, I was more interested in the creative department's join effort in learning about coding in their spare time. The department has started voluntarily meeting about once a week to learn the basics of coding together, mainly to better understand what their tech department is capable of when they are designing the layout and prototype for a client's website. They work together and motivate each other to be better in the workspace during their "free time" when they are able to work on anything they are interested in.
Something else that stood out to me is how, when discussion the project I'm working on, my supervisor gives me a lot of her opinion of the project, rather than just neutral statements of the design. She gives me opinions and suggestions not just on how the work looks now, but how she sees it continuing to progress in the next stages of the project. This is completely different from a classroom setting where professors try to be more neutral to see what the student can do on their own. It shocked me at first for my supervisor to be so direct about my designs, but once I realized I should not be offended by it, I think it helped my work progress faster and pushed it to be better than what I would have done on my own. The designers there work like this a lot because sometimes a project just needs fresh eyes and a second opinion.
This week happened to run a little slower because there were a significant amount of people out on vacation. This change helped me notice what stands out to me about the company environment as a whole. When everyone is in the offie, people often sit together for lunch, people will take little coffee breaks at Starbucks together, and the office is overall just a little more lively and social, which I think positively reflects in everyone's work and work ethics. The quit stood out to me as an indicator that an office where there is no social connection between employees outside of work is not a place that would positively influence my work.
Square:
Something that I have a better understanding about this week is how the Content Discipline operates within an advertising agency. This is a relatively new branch in the agency that has changed and grown as the internet has grown. Most of what they work with is written content, both for their own advertising as well as for their clients' advertisements. One of the main things they have to focus on is creating a "voice" to write in, and making sure it is cohesive across different platforms and different pieces. For example, one employee works mainly on blog posts. One of the clients she writes for is a South Louisiana specialty food company that gives off a certain identity that the writing has to match. She has had to become familiar with the vernacular and diction of that company's main audience. The blog posts then have to give off that same Southern voice as the ads and website content.
Circle:
A lot of the other departments buy special programs or tools to aid their work. Does the content disciple have anything specific for their area of work?
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