Week 5: June 2-5

Triangle:
Something that stood out to me is how the BBR employees spend their free time at work.  They are encouraged to work on their own "Passion Project", which is basically something that an employee is passionate about, whether or not it is related to work.  Some projects can be used to show other skillsets the employees have in order to gain a variety of clients, while others are done for the enjoyment of the employee to keep BBR a great workplace.

A second thing that stood out to me is the lack of supplies in the office.  Here, I do not have access to a foiler, a laser cutter, or even just a large plotter for print materials.  This kind of shows how much I've taken for granted at UF, and has made me more interested in being able to use the technology I have available this upcoming year.

One last thing that stood out to me is the impact a single client can have on an agency.  This week, BBR lost a major client that provided a large portion of their projects, and in turn their income.  A meeting was called to discuss fallbacks, and there was talk about whether or not employees would have to be let go.  Luckily, it seems BBR has prepared for something like this, but in a smaller company that may not be as well prepared, a single client could be the breaking point for an agency.

Square:
This week I came to better understand what the Insight Department does within the agency.  As could be implied, this discipline does a lot of the research involved in understanding a company in order to gain a new client and be able to provide them better services.  I did not realize, however, that Insight is really the voice of the consumer in the agency, as they are the team that also analyzes the research and business intelligence for the rest of the agency to understand.  Their main acronym that they follow is OGSM (objectives, goals, strategies, and metrics).

Circle:
What type of technology and materials do other universities, like the University of Louisiana in Lafayette, have compared to UF, and would I be able to gain access to them as a non student over the remainder of the summer to aid my project?

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