Week 4: June 25-29
Triangle:
One thing that stood out to me is how unpredictable a video shoot can be. This week, I was able to observe a video shoot for a campaign where three different people were asked to talk about their role in a medical project. All three were sent the same email prior to the shoot, basically giving a refresher on what they would be talking about, and all three were a different level of prepared. This showed during the actual shoot through the time it took to shoot each person, and how comfortable each were in front of a camera.
On a different note, something else that stood out to me is how color has to be used through print and digital media. More specifically, I was being shown how to export different files for a logo, and each file has to be saved for RGB, CMYK, and PMS. I had to ask what PMS was because that was not familiar to me. My supervisor then gave me a quick lesson on Pantone colors (which may have been explained briefly in class at one point, but the importance of which was never really discussed). She then explained how color is seen differently on computer vs. print media, but for a specific color that has to be used through both, it is best to start a project with Pantone and then translate that to the screen, instead of working backwards and not being able to print the same color tones from a screen.
Something else that stood out is the different programs that each discipline has access to that other disciplines do not. I originally assumed that companies could buy a "company pack" where maybe if BBR buys the Adobe creative suite, all employees, even those not in the creative discipline, could use Adobe software. some programs may be like this, but it seems that most of the specialty software they use has to be charged per employee.
Square:
Something that I came to better understand this week is how the media discipline works within BBR. Their main job is (1) finding and understanding the target audience for each client they work with, and (2) knowing, or finding out, how to best reach the target audience through different types of media. However, I think what surprised me about understanding this discipline is how much more they do on top of that. They are the ones that put together the Request for Proposal, which involves an insane amount of research through different programs that they pay thousands of dollars for. They are the ones in communication with a TV station if a client wants to run a commercial. Every piece of work has to go through them at the beginning and end of a project. They work with the most important part of the budget, because if a client cannot afford to place an add in a certain area a certain number of times, then there is no point in even completing the project. I feel like the media discipline is not well recognized for those that do not understand how an agency runs, and I now have such a higher respect for those that work in media.
Circle:
Now that I have seen and better understand a video shoot, what are some of the differences or similarities between a video shoot and a photo shoot?
One thing that stood out to me is how unpredictable a video shoot can be. This week, I was able to observe a video shoot for a campaign where three different people were asked to talk about their role in a medical project. All three were sent the same email prior to the shoot, basically giving a refresher on what they would be talking about, and all three were a different level of prepared. This showed during the actual shoot through the time it took to shoot each person, and how comfortable each were in front of a camera.
On a different note, something else that stood out to me is how color has to be used through print and digital media. More specifically, I was being shown how to export different files for a logo, and each file has to be saved for RGB, CMYK, and PMS. I had to ask what PMS was because that was not familiar to me. My supervisor then gave me a quick lesson on Pantone colors (which may have been explained briefly in class at one point, but the importance of which was never really discussed). She then explained how color is seen differently on computer vs. print media, but for a specific color that has to be used through both, it is best to start a project with Pantone and then translate that to the screen, instead of working backwards and not being able to print the same color tones from a screen.
Something else that stood out is the different programs that each discipline has access to that other disciplines do not. I originally assumed that companies could buy a "company pack" where maybe if BBR buys the Adobe creative suite, all employees, even those not in the creative discipline, could use Adobe software. some programs may be like this, but it seems that most of the specialty software they use has to be charged per employee.
Square:
Something that I came to better understand this week is how the media discipline works within BBR. Their main job is (1) finding and understanding the target audience for each client they work with, and (2) knowing, or finding out, how to best reach the target audience through different types of media. However, I think what surprised me about understanding this discipline is how much more they do on top of that. They are the ones that put together the Request for Proposal, which involves an insane amount of research through different programs that they pay thousands of dollars for. They are the ones in communication with a TV station if a client wants to run a commercial. Every piece of work has to go through them at the beginning and end of a project. They work with the most important part of the budget, because if a client cannot afford to place an add in a certain area a certain number of times, then there is no point in even completing the project. I feel like the media discipline is not well recognized for those that do not understand how an agency runs, and I now have such a higher respect for those that work in media.
Circle:
Now that I have seen and better understand a video shoot, what are some of the differences or similarities between a video shoot and a photo shoot?
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